When Scraps of used Fabric Become Stories About Vietnamese Culture

|05/12/2025|

Among the projects at InnoCulture 2025, NaNi stands out not because of its scale, but because of the way NANI sees value in small things, and from there turns them into stories about Vietnamese culture.

With the orientation of investing in R&D, expanding products and enhancing communication, NaNi is gradually spreading the green – sustainable – humane lifestyle, contributing to enriching the Vietnamese cultural industry.

“NaNi” is not just a fashion brand, but a journey to give each piece of fabric a new life – more beautiful, more useful and more Vietnamese.

InnoCulture is a program organized by SIHUB to promote innovative projects in the field of cultural industries, connecting technology with Vietnamese identity. This is a playground where startups, artists and creators are supported in product development, training and investment connection to enter the market. And the project “NaNi” is one of the outstanding projects that has been selected for the INNOCULTURE 2025 program – Program to select innovative projects, creative startups in the field of cultural industries in Ho Chi Minh City in 2025.

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